The holiday campaign Together as One conveys all the nuances of the pre-holiday mood – excitement, vanity, anticipation. The story in seven parts was created in the genre of a family portrait, in which friends and relatives pose in Boucheron jewelry from the key collections of the brand: Quatre, Jack de Boucheron, Plume de Paon, Serpent Boheme, Vendome Lisere.
Model, author, TV presenter and creative director of her brand Alexa Chung, Alexa Chung has as many jobs as she can wear rings on her fingers. Carefree and modern, this young Brit is known the world over for her exceptional sense of style and wit.
Nur Arida, despite her inherent modesty, is a breath of fresh air in the world of digital influencers. A model, entrepreneur, and mother, she values family and tradition, and for her, the holiday season is all about sharing her energy and creativity with her ever-growing online community.
Ambassador of Boucheron since January 2018, model and actress Zhou Dongyu is both fleeting and determined, sunny and inscrutable. Since 2010, she has acted in more than thirty feature films, and in 2020, she won Best Actress at the Hong Kong Film Awards, Hundred Flowers Award, 11th China Film Directors Guild Award and Golden Rooster Award. That same year, she became the youngest Chinese actress to appear on the cover of Vogue China.
Lu Han is a Chinese actor and pop singer who has sold over 100 million digital albums. He is the first mainland Chinese singer to receive a “Platinum Album” certified by the International Federation of the Phonographic Industry (IFPI) and the first celebrity born in the 1990s to appear in Forbes China. Known for his concern for the public welfare, he founded a long-term charitable project called “First Class Football”. Lu Han is the main artist among his peers, who helps to influence today’s youth through altruistic actions.
Popular and influential Japanese model Rola has graced the covers of many fashion magazines. Her unique style is highly regarded by the fashion community. She is also known for being environmentally conscious in her life, having created a brand that offers trendy eco-friendly clothing.
Brand Ambassador since 2019 Hannah Quinlivan is a successful actress and happy mother. She is not only the wife of pop star Jay Chou, but also the founder of a fashion brand. An actress and businesswoman, she has always remained true to herself while demonstrating amazing creativity and a unique sense of freedom.
South Korean actress Go Yoon Jung made her debut in 2019, immediately winning public acclaim with her outstanding charm and acting. She starred in two Netflix Original series that were hits in Asia Pacific in 2020. Industry professionals have named her one of the most promising rising stars. She is currently working on The Hunt and Disney+ Original Series Motion, both set to premiere in 2022.
