For the anniversary of the Cannes Film Festival, the jewelry house has redesigned the main prize, the Palme d’Or. The world’s largest film festival is celebrating its 75th anniversary. It has worked closely with the Swiss house of Chopard for a quarter of a century. The partnership was concluded in 1997. The watchmaker suggested a new design for the Palme d’Or and began lending its jewelry to actresses for gala ceremonies and premieres. Recently, the Festival’s grand prize has only been made from “ethical” gold mined in Fairmined-certified mines. For this double anniversary, Caroline Scheufele, co-president and artistic director of Chopard, has proposed a new interpretation of the prize: two of the 19 palm leaves will be studded with diamonds sourced from suppliers certified by the Responsible Jewellery Council. One will sparkle with 75 diamonds to commemorate the age of the festival and the other with 25 jewels, symbolizing a quarter of a century of partnership with Chopard.
In addition, the Palme d’Or in 18ct “ethical” yellow gold will be placed on a rose quartz crystal rather than on a rock crystal, as in previous years. According to statistics, it takes up to 70 hours of hand work by six craftsmen to make one sculptural branch weighing 118g.
Photo: press-office
