Vibrant collections, original ideas: how fashion met interior design at Salone del Mobile and Milan Design Week 2025
Every year in Milan, the Salone del Mobile takes over the Fiera Milano exhibition complex, where leading architecture firms, design studios, and brands unveil their latest furniture and interior collections, setting the trends for seasons to come. The official exhibition is always accompanied by Milan Design Week — a city-wide design celebration during which companies open their showrooms and boutiques, host presentations, and create immersive installations. It’s a full-scale design spectacle that transforms the entire city. Fashion houses don’t sit this one out either — they seize the moment to showcase their interior and architectural ventures. Let’s explore the most striking and innovative collections from fashion brands.
Etro Home
The iconic fabric pattern that made Etro famous — the teardrop-shaped paisley, or as it’s more playfully known, “cucumbers.” It’s not a single, unchanging motif — in fact, Etro has developed countless variations of these signature “cucumbers.” One of the most famous variations is called Arnica — a complex pattern composed of five colors: yellow, green, red, turquoise, and white. The Arnica pattern made its debut 40 years ago, and to mark the occasion, Etro hosted a retrospective exhibition titled 5 Threads, 40 Years at its boutique on Via Pontaccio during Milan Design Week. The showcase featured a wide array of pieces adorned with the Arnica motif, created by the House over the decades, from clothing to interior objects.
Stefano Ricci, SR Home
Stefano Ricci, the Italian menswear brand, presented its interior collection SR Home, featuring sofas, armchairs, and stools crafted from colorful leather, as well as a refined line of porcelain and silver tableware. “The pieces from SR Home resemble Renaissance-era artifacts, crafted to satisfy the desires of a select Medici household,” the company remarked. In addition, the brand unveiled its new bohemian concept, SR Cigar & Bar Vault — a curated line of cigar accessories including humidors, cases, and ashtrays. The core focus of SR Home today lies in creating bespoke interior designs for hotel suites, executive offices, and private residences. After all, according to Stefano Ricci, style isn’t just about a well-tailored suit and a silk tie — it’s also about the surrounding space, infused with beauty.
Fendi Casa
Fendi Casa, in collaboration with Botswanan designer Peter Mabeo, unveiled new additions to its Efo furniture collection. At the center of attention was the FF logo, which inspired the patterns on cabinet fronts and was also echoed in the very shapes of the modular furniture pieces. The inverted FF letters became the foundation for transformable objects — for example, a stool that can also function as a side table or even an art piece, depending on how this avant-garde construction set is assembled.
Louis Vuitton Home Collections
The French fashion house has been active in interior design since 2012, developing its Objets Nomades project — whose signature piece is perhaps the iconic hanging cocoon chair. This year, however, the company launched a new line — Louis Vuitton Home Collections — which includes furniture, lighting, textiles, tableware, and even game sets. Among the standout pieces is a leather armchair adorned with a gold padlock — a signature detail reminiscent of the clasps on Louis Vuitton suitcases. It was designed in collaboration with Parisian designer Patrick Jouin.
Dior Maison
The highlight from Dior’s interior division, Dior Maison, was the debut of the Ode à la Nature vase collection, created by French designer Sam Baron at his studio, Sam Baron & Co. Each vase stands nearly a meter tall and is adorned with handcrafted flowers. The silhouettes of the vases subtly echo the shape of the original Miss Dior 1947 perfume bottle. This iconic fragrance was launched by Christian Dior in the same year as his debut collection — the very collection that gave birth to the defining style of the mid-20th century: the New Look. Each vase will be released in a limited edition of just eight pieces — a tribute to Dior’s favorite number, which he firmly believed brought him good luck.
Loewe
The Loewe Teapots project was the brainchild of Loewe’s creative director, Jonathan Anderson, who stepped down from his role earlier this year. He invited 25 designers, artists, and architects to create teapot designs for a special installation at Milan Design Week. Designers include David Chipperfield, Patricia Urquiola, Naoto Fukasawa, and others. Each teapot is essentially a sculpture with its own character and style, ranging from ethnic to futuristic.
Loro Piana
The cashmere brand hosted an installation at its Milan headquarters dedicated to cinema and the aesthetics of the 1960s. The project was developed in collaboration with design duo Dimorestudio. The setting featured furniture by Dimorestudio, complemented by Loro Piana’s signature cashmere and wool accents. A special treat for visitors was a vintage-style ticket booth offering entry to retro film screenings, complete with popcorn served in nostalgic cardboard boxes.
Max Mara
Fashion lives in interiors, while architectural forms shape clothing and accessories. That’s why the House of Max Mara also chose to take part in Milan Design Week — not with furniture or tableware, but with a handbag: the architectural Whitney model. This model is celebrating its tenth anniversary: it was created in 2015 and named after the new Whitney Museum of American Art building in New York. At the Salone, Max Mara unveiled a new limited-edition Whitney collection.
Hermès
At Milan Design Week, Hermès presented a minimalist installation at the La Pelota exhibition space. According to designer Charlotte Macaux Perelman, the sterile white scenography was intended to highlight the vivid colors and avant-garde geometry of the objects, displayed in specially designed vitrines, as if suspended in midair. Each item — whether a table, a throw, or a piece of tableware — is presented as an art object, a curated exhibit in a museum of contemporary art. Among the key new pieces was a glass-and-wood table with a rotating top, designed by Tomás Alonso.
Photo: ©PYR/Salone del Mobile 2025; ©Monica Spezia/Salone del Mobile 2025; ©Salone del Mobile 2025; longchamp.com; stefanoricci.com; louisvuitton.com
